Research on Express Package Recycling in Colleges and Universities Based on UTAUT Theory
Express packaging recycling can not only reduce the waste of resources,but also reduce environmental pollution.Starting from the express packaging processing habits of college students,questionnaire survey and field investigation are adopted to investigate the willingness and behavioral habits of college students to recycle logistics express packaging.According to the five major factors of UTAUT model,such as performance impact,social conditions,promotion conditions,effort expectations and behavioral willingness,linear regression method is used to analyze the data collected from the questionnaire.It is found that there are some problems in the recycling of campus express packaging in colleges and universities,such as single recycling method,little publicity,worrying about increasing unknown charges and so on,and puts forward some specific suggestions,such as increasing recycling incentives,expanding publicity channels,and strictly keeping students'privacy confidential,so as to promote the development of campus express packaging recycling.