Research on The Teaching Reform of Cultural and Creative Gift Design from the Perspective of Cultural Confidence
Under the background of cultural confidence,a series of cultural and creative products have been launched in order to promote the development of regional culture and tourism industry.As a special cultural carrier in the local area,cultural tourism products have distinct cultural character.Whether it is the extraction of cultural elements or the design of the carrier in the later stage,it is necessary to carry out targeted speculation,integration,optimization and redesign.Based on the perspective of cultural confidence,this paper actively explores the teaching reform path of Cultural and Creative Gift Design,uses the selection of traditional regional culture to carry out research on the development and design of cultural and creative gifts,further deepens students'cognition of traditional Chinese culture,and applies digital display in the design to realize the integration and innovation of cultural and creative gifts and modern media.Make cultural and creative design more creative and sense of The Times.
cultural and creative gift designdigital experience designcultural innovationteaching reform