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文化自信视域下的文创礼品设计课程教学改革研究

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文化自信背景下,各地为了推动地域文化与旅游产业发展推出一系列文创产品.文旅产品作为当地特殊的文化载体,具有鲜明的文化品格,无论是在文化元素的提取方面,还是在后期载体的设计方面,都要针对性地进行思辨、整合、优化再设计.文章基于文化自信的视域,积极探索文创礼品设计课程教学改革路径,利用传统地域文化选题展开文创礼品的开发设计研究,进一步加深学生对中国传统文化的认知,同时将数字化展示应用于设计中,实现文创礼品与现代媒介的融合创新,让文创设计更具创意性与时代感.
Research on The Teaching Reform of Cultural and Creative Gift Design from the Perspective of Cultural Confidence
Under the background of cultural confidence,a series of cultural and creative products have been launched in order to promote the development of regional culture and tourism industry.As a special cultural carrier in the local area,cultural tourism products have distinct cultural character.Whether it is the extraction of cultural elements or the design of the carrier in the later stage,it is necessary to carry out targeted speculation,integration,optimization and redesign.Based on the perspective of cultural confidence,this paper actively explores the teaching reform path of Cultural and Creative Gift Design,uses the selection of traditional regional culture to carry out research on the development and design of cultural and creative gifts,further deepens students'cognition of traditional Chinese culture,and applies digital display in the design to realize the integration and innovation of cultural and creative gifts and modern media.Make cultural and creative design more creative and sense of The Times.

cultural and creative gift designdigital experience designcultural innovationteaching reform

管静文、彭新媛、李诚

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广州商学院艺术设计学院,广东 广州 511363

文创礼品设计 数字体验设计 文化创新 教学改革

广州商学院优秀课程建设项目广东省高等教育教学研究和改革项目

XJYXKC2022242022JXGG02

2024

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ISSN:
年,卷(期):2024.(1)
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