Packaging Design of Blind box of Huashan Rock Painting under the Background of Intangible Cultural Heritage Inheritance
The trend blind box brand Bubble Mart,as an entertainment brand,connects emotions through products and becomes a new favorite of young consumer groups.Compared with this new wave of toys,some intangible cultural heritage-related products have unique cultural connotations,but they have not been fully explored and innovative applications,resulting in a small market share and slow development momentum.This paper analyzes the history and culture of Huashan rock paintings,combined with the current market situation of blind boxes,extracts the typical graphics of Huashan rock paintings,and then innovates the design language to apply it to the packaging design of blind boxes,so that the blind boxes have national cultural characteristics.This move can not only effectively promote Huashan rock paintings,promote the development of local tourism economy,but also further enhance the self-confidence of national culture.
Intangible cultural heritageHuashan Rock PaintingPOPMARTblind boxpackaging design