首页|非物质文化遗产传承背景下花山岩画文创盲盒包装设计

非物质文化遗产传承背景下花山岩画文创盲盒包装设计

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潮流盲盒品牌泡泡玛特作为一个娱乐化品牌,通过产品连接情感,成为年轻消费群体的新宠.与这种新潮的玩具相比,部分非物质文化遗产相关产品虽具有独特的文化内涵,但未能被充分挖掘与创新应用,导致市场占比小且发展势头缓慢.本文分析花山岩画的历史与文化,结合盲盒的市场现状,将花山岩画的典型图形进行提炼,再以设计语言进行创新转化,运用到盲盒包装设计中,使盲盒具有民族文化特征.此举不仅可有效推广花山岩画,促进当地旅游经济的发展,还可进一步增强民族文化自信.
Packaging Design of Blind box of Huashan Rock Painting under the Background of Intangible Cultural Heritage Inheritance
The trend blind box brand Bubble Mart,as an entertainment brand,connects emotions through products and becomes a new favorite of young consumer groups.Compared with this new wave of toys,some intangible cultural heritage-related products have unique cultural connotations,but they have not been fully explored and innovative applications,resulting in a small market share and slow development momentum.This paper analyzes the history and culture of Huashan rock paintings,combined with the current market situation of blind boxes,extracts the typical graphics of Huashan rock paintings,and then innovates the design language to apply it to the packaging design of blind boxes,so that the blind boxes have national cultural characteristics.This move can not only effectively promote Huashan rock paintings,promote the development of local tourism economy,but also further enhance the self-confidence of national culture.

Intangible cultural heritageHuashan Rock PaintingPOPMARTblind boxpackaging design

徐丽娜、陈勤学

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广西科技大学人文艺术与设计学院,广西 柳州 545006

非物质文化遗产 花山岩画 泡泡玛特 盲盒 包装设计

2022年度广西学位与研究生教育改革课题

JGY2022262

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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