As an outstanding cultural and intangible cultural heritage of China,the three kinds of tea,from daily life to spiritual philosophy,express the aesthetic implications of Chinese literature and art with Bai people's moral accomplishment,living customs and national characteristics as the keynote.This paper summarizes the characteristics of Bai nationality folk symbols from the perspectives of emotional connotation,color expression and line structure,and constructs the aesthetic path of their application in tea packaging,and discusses the far-reaching significance of Bai nationality folk symbols applied in tea packaging.Excellent tea packaging should not only protect commodities and improve value,but also integrate national folk symbol elements with tea packaging through modern aesthetic needs,realize the transformation and integration of selling products and selling culture,strengthen the cultural heritage of commodities,and carry forward and publicize the characteristics of our national culture.
关键词
三道茶/白族/民俗文化/传统纹样/茶叶包装/包装设计
Key words
Three courses of tea/Bai nationality/folk culture/traditional patterns/tea packaging/package design
万方数据