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许昌市农产品区域公用品牌的包装设计研究

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目的-通过对许昌市农产品区域公用品牌的包装设计,塑造品牌形象,提升许昌市农产品的知名度与市场占有率,进而有效带动区域内农民增收致富.方法-首先,对许昌市代表性农产品的包装与销售环节进行观摩、记录、采集、分析,分析现有农产品的包装问题.其次,结合许昌农产品品牌的市场定位,创立"许农优粮"区域品牌.最后,通过研究品牌与包装设计的关系,提出许昌市农产品区域公用品牌的包装设计风格,设计区域内农产品的统一包装图形.结论-通过许昌市农产品区域公用品牌的包装设计,突出品牌的个性、调性和统一性,提升许昌市农产品的市场竞争力、区分度与附加值.
Research on Packaging Design of Regional Public Brands for Agricultural Products in Xuchang City
Objective-Through the packaging design of regional public brand of agricultural products in Xuchang City,to build brand image,enhance the popularity and market share of agricultural products in Xuchang City,and then effectively drive the farmers in the region to increase income and get rich.Methods:First,the packaging and sales of representative agricultural products in Xuchang City were observed,recorded,collected and analyzed,and the packaging problems of existing agricultural products were analyzed.Secondly,combined with the market positioning of Xuchang agricultural products brand,the establishment of"Xunong excellent grain"regional brand.Finally,through the study of the relationship between brand and packaging design,put forward the packaging design style of Xuchang agricultural products regional public brand,design the unified packaging pattern of agricultural products in the region.Conclusion-Through the packaging design of regional public brand of agricultural products in Xuchang city,the individuality,tonality and unity of the brand are highlighted,and the market competitiveness,differentiation and added value of agricultural products in Xuchang City are enhanced.

Xuchangagricultural productsregional public brandpackaging design

赵启航

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许昌电气职业学院,河南 许昌 461000

许昌市 农产品 区域公用品牌 包装设计

河南省高校人文社会科学研究一般项目

2023-ZDJH-672

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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