Research on Packaging Design of Regional Public Brands for Agricultural Products in Xuchang City
Objective-Through the packaging design of regional public brand of agricultural products in Xuchang City,to build brand image,enhance the popularity and market share of agricultural products in Xuchang City,and then effectively drive the farmers in the region to increase income and get rich.Methods:First,the packaging and sales of representative agricultural products in Xuchang City were observed,recorded,collected and analyzed,and the packaging problems of existing agricultural products were analyzed.Secondly,combined with the market positioning of Xuchang agricultural products brand,the establishment of"Xunong excellent grain"regional brand.Finally,through the study of the relationship between brand and packaging design,put forward the packaging design style of Xuchang agricultural products regional public brand,design the unified packaging pattern of agricultural products in the region.Conclusion-Through the packaging design of regional public brand of agricultural products in Xuchang city,the individuality,tonality and unity of the brand are highlighted,and the market competitiveness,differentiation and added value of agricultural products in Xuchang City are enhanced.
Xuchangagricultural productsregional public brandpackaging design