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海口"一村一品"特色农产品包装设计现状及对策分析

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在跨界融合的趋势和多元消费时代背景下,研究海口"一村一品"包装设计策略和设计方法,可以更好地实现农产品品牌价值和经济效益.笔者对海口地区农产品包装设计现状进行走访和调研,根据出现的具体问题进行分析,提出特色农产品包装设计策略——以地域文化特征结合现代包装设计理念的方法,传承农村文明、提升农村形象、振兴农村经济.
Present Situation and Countermeasure Analysis of Packaging Design of Haikou"One Village one Product"Characteristic Agricultural Products
Under the trend of cross-border integration and the background of multi-consumption era,studying the packaging design strategy and design method of Haikou"one village one product"can better realize the brand value and economic benefits of agricultural products.The author visited and investigated the current situation of packaging design of agricultural products in Haikou area,analyzed the specific problems,and put forward the characteristic packaging design strategy of agricultural products--the method of combining regional cultural characteristics with modern packaging design concepts to inherit rural civilization,enhance rural image and revitalize rural economy.

One village one productpackaging of agricultural productsregional culture

姜庆莹

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海口经济学院,海南 海口 570100

一村一品 农产品包装 地域文化

海南省"一村一品"特色农产品品牌视觉形象设计对策研究海南省"一村一品"特色农产品形象视觉设计对策研究

Hnkyzc-2023-10HJKYJD22-09

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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