n the 21st century,the role of packaging has changed from a simple protection and accommodation function to a bridge of communication,production and consumption.The packaging design of some purple pottery tea sets lacks traditional cultural connotations,so it cannot be distinguished from other teapots.Its expression form,color and other aspects are too simple,the material is not environmentally friendly,so it is necessary to customize the packaging design of purple clay tea set to deepen the connotation of cultural and creative products.
关键词
高校文创/个性化定制/传统文化内涵/两山理论/绿色环保
Key words
college cultural and creative industries/personalization/traditional cultural connotations/Two mountains theory/green environment protection
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