Research on Blind Box Packaging Design in The Post-Blind Box Economic Era
This paper studies the packaging design of blind box products under the current economic development trend.By understanding the development history of"blind box economy"and analyzing the consumer psychology and habits of blind box consumers,the characteristics of existing blind box packaging on the market are summarized,which will continue to be implemented in the subsequent packaging design and development of blind box products.It is proposed that the design ideas of blind box products in the post-blind box economic era can be designed from the aspects of unique packaging shape,opening way and packaging reuse of blind box,so as to improve consumers'sense of experience and enhance the competitiveness of future blind box products in the market competition.