首页|后盲盒经济时代下盲盒包装设计研究

后盲盒经济时代下盲盒包装设计研究

扫码查看
本文研究在当前经济发展趋势下盲盒产品的包装设计,通过了解盲盒经济的发展历程,以及分析盲盒消费者的消费心理习惯,总结出市面上现有盲盒包装的特点,将其继续落实在后续的盲盒产品包装设计和开发中.提出后盲盒经济时代盲盒产品的设计思路可以从独特的包装造型、开启方式以及对盲盒包装再利用这几个方面进行设计,提升消费者的体验感,有利于未来的盲盒产品在市场竞争中提升竞争力.
Research on Blind Box Packaging Design in The Post-Blind Box Economic Era
This paper studies the packaging design of blind box products under the current economic development trend.By understanding the development history of"blind box economy"and analyzing the consumer psychology and habits of blind box consumers,the characteristics of existing blind box packaging on the market are summarized,which will continue to be implemented in the subsequent packaging design and development of blind box products.It is proposed that the design ideas of blind box products in the post-blind box economic era can be designed from the aspects of unique packaging shape,opening way and packaging reuse of blind box,so as to improve consumers'sense of experience and enhance the competitiveness of future blind box products in the market competition.

blind box packagingpackaging designreuse

刘诗泓、许彩婷、翟倩

展开 >

湖南工业大学包装设计艺术学院,湖南 株洲 412007

盲盒包装 包装设计 再利用

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
  • 3