首页|老字号"知味观"包装设计的互动性研究

老字号"知味观"包装设计的互动性研究

扫码查看
本文旨在分析中华百年老字号食品品牌"知味观"包装设计的互动性.作为中国餐饮老字号领军者,"知味观"经历了一百多年的发展演变,其包装设计不仅能够满足基本的包装功能,还通过视觉互动、包装结构互动以及包装功能互动等基本手法,与消费者产生积极互动.本文通过对"知味观"具体案例的分析,指出"互动性"设计的重要性,并为老字号包装设计提供借鉴与参考,通过增加消费者与产品的共鸣,唤起消费者的消费欲望,从而提高产品的市场竞争力.
Interactive Research on the Packaging Design of the Time-Honored"Zhiweiguan"
This paper aims to analyze the interactivity of the packaging design of"Zhiweiguan",a century-old food brand in China.As a time-honored leader in Chinese catering,"Zhiweiguan"has experienced more than 100 years of development and evolution.Its packaging design can not only meet the basic packaging functions,but also actively interact with consumers through basic methods such as visual interaction,packaging structure interaction and packaging function interaction.Through the analysis of the specific case of"Zhiweiguan",this paper points out the importance of"interactive"design,and provides reference for the design of time-honored packaging,so as to arouse consumers'desire to consume by increasing the resonance of consumers and products,so as to improve the market competitiveness of products.

Zhiweiguanpackaging designvisual interactionfunctional interaction

张雅薪、龚念

展开 >

西南大学美术学院,重庆 400715

知味观 包装设计 视觉互动 功能互动

重庆市社会科学规划项目

2018BS110

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
  • 5