This paper aims to analyze the interactivity of the packaging design of"Zhiweiguan",a century-old food brand in China.As a time-honored leader in Chinese catering,"Zhiweiguan"has experienced more than 100 years of development and evolution.Its packaging design can not only meet the basic packaging functions,but also actively interact with consumers through basic methods such as visual interaction,packaging structure interaction and packaging function interaction.Through the analysis of the specific case of"Zhiweiguan",this paper points out the importance of"interactive"design,and provides reference for the design of time-honored packaging,so as to arouse consumers'desire to consume by increasing the resonance of consumers and products,so as to improve the market competitiveness of products.
万方数据