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浅析极简主义风格在包装设计中的应用

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随着人们消费观念的转变,包装设计在商业竞争中的作用日益明显.如何在激烈的竞争中突出重围,将包装设计做到简洁、大方,同时满足消费者内心纯粹的审美诉求,使用极简主义风格就成为了一个不错的选择.极简主义最大程度地体现出简约而不简单的特性,其设计理念以极简主义美学为基础,在包装设计中达到了精简、实用的效果.本文通过对极简主义风格内涵的分析、表现手法的阐述以及应用价值的探讨,研究其在包装设计中的应用.
Analysis of The Application of Minimalist Style in Packaging Design
With the evolution of people's consumer mindset,the role of packaging design in commercial competition has become increasingly prominent.To stand out in the fierce competition,achieving simplicity and elegance in packaging design while satisfying consumers'pure aesthetic demands has become a wise choice.Minimalism,with its design philosophy based on minimalist aesthetics,embodies the characteristic of being concise yet not simple to the fullest extent,achieving a streamlined and practical effect in packaging design.This article explores the application of minimalism in packaging design through an analysis of its connotation,an exposition of its expressive techniques,and a discussion of its application value.

minimalismpackaging designapplication value

宋涛、王昕睿

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长春理工大学,吉林 长春 130000

极简主义 包装设计 应用价值

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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