With the evolution of people's consumer mindset,the role of packaging design in commercial competition has become increasingly prominent.To stand out in the fierce competition,achieving simplicity and elegance in packaging design while satisfying consumers'pure aesthetic demands has become a wise choice.Minimalism,with its design philosophy based on minimalist aesthetics,embodies the characteristic of being concise yet not simple to the fullest extent,achieving a streamlined and practical effect in packaging design.This article explores the application of minimalism in packaging design through an analysis of its connotation,an exposition of its expressive techniques,and a discussion of its application value.
维普
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