A Brief Analysis of The Application of Emotional Concept in Packaging Design
The growing material and cultural needs of people in today's society have gradually approached the emotional needs.At the beginning,the packaging of goods was only to protect the safety of goods in transit to promote sales.Nowadays,consumers already need to psychologically communicate with packaging design emotionally.As designers,they should understand the emotional changes of consumers,make timely judgments,and design packaging design works that can not only protect the product and bring good benefits to the enterprise,but also guide consumers in the process of choosing products for emotional communication.It can be seen that the emotional concept for packaging design is important,based on this paper will analyze the performance of the emotional concept in packaging design.