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浅析情感理念在包装设计中的应用

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当今社会人民日益增长的物质文化需求已经向情感需求方面逐渐靠近.商品的包装一开始只是为了保护商品在运输途中的安全,而如今消费者已经需要从心理上对包装设计产生情感上的沟通.身为设计者应该及时了解消费者的情感变化,及时做出判断,设计出既能够保护产品为企业带来良好的效益,又能够为消费者在选择产品过程中进行情感沟通引导的包装设计作品.可见情感理念对于包装设计的重要意义,基于此本文将浅析情感理念在包装设计中的表现.
A Brief Analysis of The Application of Emotional Concept in Packaging Design
The growing material and cultural needs of people in today's society have gradually approached the emotional needs.At the beginning,the packaging of goods was only to protect the safety of goods in transit to promote sales.Nowadays,consumers already need to psychologically communicate with packaging design emotionally.As designers,they should understand the emotional changes of consumers,make timely judgments,and design packaging design works that can not only protect the product and bring good benefits to the enterprise,but also guide consumers in the process of choosing products for emotional communication.It can be seen that the emotional concept for packaging design is important,based on this paper will analyze the performance of the emotional concept in packaging design.

packaging designemotional conceptapplied research

汪佳莹、闫伟

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东北电力大学,吉林 132011

包装设计 情感理念 应用研究

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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