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文创产品包装设计中非遗文化元素的应用研究

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在文创产品包装设计中恰当地融入非遗文化元素可以赋予文创产品包装设计独特的文化内涵和情感价值,从而吸引消费者、树立品牌形象,并促进文化遗产的传承与传播.本文通过对相关文献的综述和案例分析,介绍了非遗文化元素与文创产品包装设计之间的关系,揭示了非遗文化元素在包装设计中的多样性和应用的广泛性.进一步讨论了影响非遗文化元素应用的因素,如目标受众和市场趋势,并提出了相应的设计策略和方法,旨在探讨非遗文化元素在文创产品包装设计中的应用,以期为文创产品包装设计的创新发展提供有益的参考和指导.
Research on the Application of Intangible Cultural Heritage Elements in the Packaging Design of Cultural and Creative Products
Properly integrating intangible cultural elements into the packaging design of cultural and creative products can endow them with unique cultural connotations and emotional value,thereby attracting consumers,establishing brand image,and promoting the inheritance and dissemination of cultural heritage.Through a review of relevant literature and case analysis,the relationship between intangible cultural heritage elements and packaging design of cultural and creative products was introduced,revealing the diversity and widespread application of intangible cultural heritage elements in packaging design.We further discussed the factors that affect the application of intangible cultural heritage elements,such as target audiences and market trends,and proposed corresponding design strategies and methods,aiming to explore the application of intangible cultural heritage elements in the packaging design of cultural and creative products,in order to provide useful reference and guidance for the innovative development of cultural and creative product packaging design.

cultural and creative productspackaging designintangible cultural elements

张兴华

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湖南工艺美术职业学院,湖南 长沙 410000

文创产品 包装设计 非遗文化元素

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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