Research on the Application of Intangible Cultural Heritage Elements in the Packaging Design of Cultural and Creative Products
Properly integrating intangible cultural elements into the packaging design of cultural and creative products can endow them with unique cultural connotations and emotional value,thereby attracting consumers,establishing brand image,and promoting the inheritance and dissemination of cultural heritage.Through a review of relevant literature and case analysis,the relationship between intangible cultural heritage elements and packaging design of cultural and creative products was introduced,revealing the diversity and widespread application of intangible cultural heritage elements in packaging design.We further discussed the factors that affect the application of intangible cultural heritage elements,such as target audiences and market trends,and proposed corresponding design strategies and methods,aiming to explore the application of intangible cultural heritage elements in the packaging design of cultural and creative products,in order to provide useful reference and guidance for the innovative development of cultural and creative product packaging design.
cultural and creative productspackaging designintangible cultural elements