Research on the Performance of Modern Popular Elements in Tourism Product Packaging
With the continuous improvement of modern consumers'aesthetic needs and cultural needs,the packaging design of cultural and creative products and the packaging of tourism products must also meet the needs of consumers.Modern popular elements,as a kind of culture with the characteristics of the times,which is generally loved and followed by the masses,also affect the production and life of the masses in all aspects.Product packaging is critical to the success of tourist souvenirs,both to attract customers'attention and inspire their desire to buy.However,this is not a simple thing,it must be in harmony with the current fashion trends in order to make customers have a deeper impression on the travel products.As the carrier of cultural communication,how to combine the package design of tourism products with the popular elements is worthy of in-depth study.In view of this,this article take the popular factor as the point of departure,elaborated the modern popular factor in the traveling product packing performance.