首页|现代流行元素在旅游产品包装中的表现研究

现代流行元素在旅游产品包装中的表现研究

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随着现代消费者审美需求和文化需求的不断提升,文创产品的包装设计和旅游产品的包装也要迎合消费者的需求.现代流行元素作为一种具有时代特征的被大众普遍喜爱和热烈追随的文化,也在方方面面影响着大众的生产和生活.产品包装对于旅游纪念品的成功来说至关重要,它既能吸引顾客的眼球,又能激发起他们的购买欲望.然而,这并非一件简单的事情,它必须与当下的时尚潮流相协调,才能让顾客对旅游产品有更深刻的印象.作为文化传播载体的旅游产品在包装设计上如何与流行元素有机结合值得深入研究.鉴于此,本文以流行元素为出发点,阐述了现代流行元素在旅游产品包装中的表现.
Research on the Performance of Modern Popular Elements in Tourism Product Packaging
With the continuous improvement of modern consumers'aesthetic needs and cultural needs,the packaging design of cultural and creative products and the packaging of tourism products must also meet the needs of consumers.Modern popular elements,as a kind of culture with the characteristics of the times,which is generally loved and followed by the masses,also affect the production and life of the masses in all aspects.Product packaging is critical to the success of tourist souvenirs,both to attract customers'attention and inspire their desire to buy.However,this is not a simple thing,it must be in harmony with the current fashion trends in order to make customers have a deeper impression on the travel products.As the carrier of cultural communication,how to combine the package design of tourism products with the popular elements is worthy of in-depth study.In view of this,this article take the popular factor as the point of departure,elaborated the modern popular factor in the traveling product packing performance.

popular elementstourism productspackaging design

张歌

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南昌师范学院美术学院,江西 南昌 330032

流行元素 旅游产品 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(1)
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