Synesthesia Experience in Visual Communication Design in The New Media Era
Through research and analysis of synesthesia experience and visual communication design supported by new media technology,the two are organically combined to achieve the best effect of conveying information and give the audience a better experience.First of all,this paper briefly introduces the basic concepts of synesthesia and artistic synesthesia.Secondly,it analyzes the expression basis and expression form of synesthesia experience in the era of new media,as well as the innovative design form derived from the media transformation of visual communication design.Based on this,this paper discusses the design method of synesthesia experience in visual communication in the new media era,provides reference for visual design creation,and meets the sensory requirements of the audience for visual communication.In the era of new media,visual communication design must be associated with multiple sensory expressions in order to deliver more quickly and effectively,mobilize the sensory functions of the audience at multiple levels,and more perfectly express the information to be delivered.
new mediavisual communicationsynesthesia experience