绿色包装2024,Issue(1) :184-186.DOI:10.19362/j.cnki.cn10-1400/tb.2024.01.039

扁平化风格插画在包装设计中的视觉表现研究

Research on Visual Expression of Flat Style Illustration in Packaging Design

朱铁男 闫伟
绿色包装2024,Issue(1) :184-186.DOI:10.19362/j.cnki.cn10-1400/tb.2024.01.039

扁平化风格插画在包装设计中的视觉表现研究

Research on Visual Expression of Flat Style Illustration in Packaging Design

朱铁男 1闫伟1
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作者信息

  • 1. 东北电力大学,吉林 132011
  • 折叠

摘要

商品经济的繁荣不可避免带来了商品之间的竞争,所以商家需要审时度势,考察大众的喜好来进行生产.消费者了解商品最直接的方式就是看它的包装,所以包装设计尤为重要.本文研究扁平化风格插画在包装设计中的视觉表现,结合包装相关的内容展开讨论,以期将扁平化风格插画运用到实际的产品设计中,并通过对扁平化风格插画的特点和其在包装设计中的价值分析,得出扁平化风格插画在包装设计中具有举足轻重地位结论.

Abstract

The prosperity of commodity economy inevitably brings competition between commodities,so businesses need to evaluate the situation and examine the preferences of the public to produce.The most direct way for consumers to understand the product is to see its packaging,so the packaging design is particularly important.This paper studies the visual expression of flat style illustration in packaging design,discusses it in combination with packaging related content,and hopes to apply flat style illustration to actual product design.By analyzing the characteristics of flat style illustration and its value in packaging design,it comes to the conclusion that flat style illustration plays an important role in packaging design.

关键词

扁平化风格/插画/包装设计

Key words

flat style/illustration/packaging design

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出版年

2024
绿色包装

绿色包装

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参考文献量10
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