IP形象在文创产品包装中的表现应用特征分析
Analysis of the Performance and Application Characteristics of IP Image in Packaging of Cultural and Creative Products
金婷婷 1常拂尘 1王立娟1
作者信息
- 1. 兰州工商学院,甘肃 兰州 730000
- 折叠
摘要
IP形象在文创产品包装中的表现与应用具有鲜明的特征和多重优势.在文创产品领域,IP形象不仅有助于提高产品的辨识度,同时还能赋予产品独特的文化内涵,增加产品的附加值.通过将IP形象应用于文创产品的包装中,可以有效地提高产品的识别度.总之,IP形象在文创产品包装中的表现与应用具有显著的识别性、丰富的文化内涵.这些特征不仅有助于提升文创产品的市场竞争力,同时也为文创产业的创新和发展注入了新的动力.
Abstract
The performance and application of IP image in the packaging of cultural and creative products have distinct characteristics and multiple advantages.In the field of cultural and creative products,IP image not only helps to improve the product's recognition,but also gives the product unique cultural connotation and increases the added value of the product.By applying IP image to the packaging of cultural and creative products,the product identification can be effectively improved.In short,the performance and application of IP image in the packaging of cultural and creative products has significant identification and rich cultural connotation.These features not only help to enhance the market competitiveness of cultural and creative products,but also inject new impetus into the innovation and development of cultural and creative industries.
关键词
IP形象/文创产品包装/包装设计Key words
IP image/packaging of cultural and creative products/package design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据