Shanxi Folk Food Packaging Design—To Wan Rong Dough Sculpture as an Example
In this paper,from the perspective of the intangible cultural heritage,in Shanxi Yuncheng glory as the breakthrough point,combined with the practical products,wen gen products as text brigade project in line with the cultural theme + creative + market value characteristics of materialized products,the packaging design should also conform to the trend of marketization,to more widely for consumers.Increase the interest,the wide application of digital printing technology.Resource reuse,green,environmental protection and ecological packaging etc.,in order to transform the single visual and taste of the intangible cultural heritage art into a visual and innovative Yuncheng intangible cultural heritage packaging design.
intangible cultural heritageWan Rong dough figurinesintangible cultural creationpackaging design
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