论涂鸦插画在包装设计中的情感表达
On the Emotional Expression of Graffiti Illustration in Packaging Design
汪佳莹 1闫伟1
作者信息
摘要
二十世纪六七十年代开始广泛流行的一种街头艺术——涂鸦,其主要是一种视觉字体设计艺术,配上鲜艳的色彩,可令人感到强烈的视觉冲击.涂鸦通过对文字、图形和色彩等不同的视觉元素的使用,使现代平面设计更加具有情感表达作用.如今涂鸦插画在包装设计中被广泛应用,为其带来强烈的视觉冲击性,使人们对涂鸦产生不同感觉.
Abstract
Graffiti,a kind of street art widely popular since the 1960s and 1970s,is mainly a visual font design art,with bright colors,can make people feel a strong visual impact.Through the use of different visual elements such as text,graphics and colors,graffiti makes modern graphic design more expressive of emotion.Nowadays,graffiti illustration is widely used in packaging design,which brings a strong visual impact and makes people feel different about graffiti.
关键词
包装设计/涂鸦插画/情感表达Key words
packaging design/graffiti illustration/emotional expression引用本文复制引用
出版年
2024