探究色彩元素在食品包装设计中的情感表达
Exploring the Emotional Expression of Color Elements in Food Packaging Design
蒋玲1
作者信息
- 1. 武汉商贸职业学院,湖北 武汉 430205
- 折叠
摘要
我国经济在不断发展的过程中,人们的生活方式不断发生改变,消费水平也在逐渐提高.个性化的市场逐渐受到人们的欢迎和肯定,食品包装设计中色彩元素呈现多元化的趋势.现如今的产品包装已经发展到比较成熟的阶段,消费者重视产品的质量和实用性,同时自己的审美也在提高.在这样的情况下,相关设计师要在食品包装设计过程中不断开发更丰富的色彩元素.
Abstract
In the process of the continuous development of our economy,people's lifestyles are constantly changing,and the consumption level is gradually increasing.The personalized market is gradually welcomed and affirmed by people,and the color elements in food packaging design show a diversified trend.Today's product packaging has developed to a more mature stage,consumers attach importance to the quality and practicality of products,while their own aesthetic is also improving.In this case,the relevant designers should continue to develop richer color elements in the food packaging design process.
关键词
色彩元素/食品包装设计/情感表达Key words
color elements/food packaging design/emotional expression引用本文复制引用
出版年
2024
NETL
NSTL
万方数据