The IP Image Design of Shennongjia Under the Background of Rural Revitalization
This article takes Shennongjia,a forest area directly under the central government of Hubei Province,as the research background.By exploring the connotation of rural culture,the representative grains and miscellaneous grains in Shennongjia area are taken as the goal of IP image design,and blind boxes are used as the main communication strategy.Innovative integration and extension design are carried out to better unleash the value of rural culture,promote local cultural and creative industries and traditional industries to a certain extent,and assist in rural revitalization.
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