Research on Visual Image Innovation Design of Time-Honored Brand—Taking Zhenjiang Hengshun Balsamic Vinegar as an Example
Time-honored brands are inherited from generations in China and belong to Chinese traditional culture.Taking Zhenjiang Hengshun balsamic vinegar as an example,this paper analyzes the visual image of Hengshun balsamic vinegar brand on the basis of the origin of time-honored brand and the development history of Hengshun balsamic vinegar,and finally proposes the innovative design ideas of the visual image of time-honored brand.The purpose is to provide a feasible solution for the innovative design of the visual image of time-honored brand,so as to promote the development of time-honored brand protection and brand quality improvement.
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