老字号品牌视觉形象创新设计研究——以镇江恒顺香醋为例
Research on Visual Image Innovation Design of Time-Honored Brand—Taking Zhenjiang Hengshun Balsamic Vinegar as an Example
张洁 1覃会优1
作者信息
摘要
"老字号"是中国世代传承的品牌,属于中国传统文化.本文以镇江恒顺香醋为例,在阐述老字号起源与恒顺香醋发展历程的基础上,对恒顺香醋品牌的视觉形象进行分析,最后提出老字号品牌视觉形象的创新设计思路.目的在于为老字号品牌视觉形象的创新设计提供可行性方案,从而推动老字号品牌的保护发展和品牌质量提升.
Abstract
Time-honored brands are inherited from generations in China and belong to Chinese traditional culture.Taking Zhenjiang Hengshun balsamic vinegar as an example,this paper analyzes the visual image of Hengshun balsamic vinegar brand on the basis of the origin of time-honored brand and the development history of Hengshun balsamic vinegar,and finally proposes the innovative design ideas of the visual image of time-honored brand.The purpose is to provide a feasible solution for the innovative design of the visual image of time-honored brand,so as to promote the development of time-honored brand protection and brand quality improvement.
关键词
老字号/品牌视觉形象/创新设计/镇江恒顺香醋Key words
Time-honored brands/brand visual image/innovative design/Zhenjiang Hengshun balsamic vinegar引用本文复制引用
出版年
2024
NETL
NSTL
万方数据