Research on Brand IP Design Methods from the Perspective of Design Anthropology
As interdisciplinary collaboration between anthropology and design becomes increasingly prominent,evoking a spiritual and emotional resonance with the audience is crucial for brand IP design to stand out.This article utilizes fundamental theories of design anthropology to conduct research from four perspectives:research,content,emotion,and form,proposing a design method for brand IP based on design anthropology.This approach helps designers and users in contemporary IP design to reexamine and navigate their relational positioning,expanding the space for brand IP design and providing more food for thought for the involvement of design anthropology in design activities.
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