Analysis of Chinese aesthetics in cigarette packaging design
In recent years,with the enhancement of national cultural confidence and consumer confidence,its aesthetic is also constantly changing and constantly affecting the design of cigarette packaging.Cigarette packaging design gradually began to pay attention to the embodiment of Chinese aesthetic thought.This paper takes the new product"Good Cat(Changan)"launched by Shaanxi China Tobacco as an example,briefly analyzes the application and performance of Chinese aesthetics in cigarette packaging,and provides new ideas for the current cigarette brands to build brand core,inherit Chinese culture and bloom packaging art.
Chinese aestheticscigarette packagingpackaging designbrand innovation
NETL
NSTL
万方数据
