Analysis on the Integration of Red Culture into the Ideological and Political Education of Design Majors in Universities—Taking Cultural and Creative Products as an Example
As a cultural heritage of China,red culture has unique historical value and social influence,and has provided strong support for the great rejuvenation of the Chinese nation and social progress.Because of its strong value of"thinking and politics"and"moral education",it has important guiding significance to the ideological and moral level of college students.Combining the red culture with the ideological and political education of packaging design can effectively improve the ideological and political level of students.This paper takes the packaging design of cultural creative products as an example to explore the path of integrating red culture into the ideological and political education teaching of design majors in colleges and universities.
Red cultureideological and political educationcultural and creative productspackaging designcollege art major