A Study on the Cultivation Path of Talents'Double Creative Ability of Cultural and Creative Industry in Universities—Taking Visual Communication Design Course as an Example
Cultural and creative industry has become an important industry in promoting China's economic development,which plays an important role in China's social development.Therefore,many colleges and universities have set up cultural and creative industries majors to help students improve their professional skills in cultural and creative industries.Innovation and entrepreneurship is an important way for enterprises to improve competitiveness and develop new power,so mass entrepreneurship has become an important path for the cultivation of talents in major majors of colleges and universities.Taking the visual communication design course as an example,this paper makes a series of discussions on how to realize the innovation and entrepreneurship training of talents in cultural and creative industries in colleges and universities.
cultural and creative industrymass entrepreneurship and innovation abilityvisual communication designpackage design