Research on Brand Design of Regional Cultural and Creative Agricultural Products under the Background of Rural Revitalization—Take Ziyang,Shaanxi as An Example
The"rural revitalization"strategy is an important part of my country's current social development,which is related to the development and stability of rural areas.Starting from rural revitalization and cultural creativity,through the investigation of the current situation of Ziyang agricultural product brand market in Shaanxi,it is pointed out that the current Ziyang agricultural product brand has problems such as weak awareness,backward concept,weak industrial foundation,and limited brand promotion.On this basis,the overall resource analysis of Shaanxi Ziyang's agricultural products is carried out,and the advantages and disadvantages of rural revitalization cultural and creative brands are constructed by using the SWOT method.On the basis of branding and sustainability,use Ziyang's characteristic cultural resources and modern communication methods to carry out targeted strategy research from innovative design concepts,and finally give a specific brand in the practical case of Ziyang's selenium-enriched tea brand design the design idea is to improve the construction system of cultural and creative agricultural products while promoting the economic development of Ziyang area.