首页|"十七年"时期化妆护肤品类包装设计及其成因研究

"十七年"时期化妆护肤品类包装设计及其成因研究

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"十七年"是新中国成立之后较为特殊的一段历史时期,新旧社会转型背景下国家的政治、经济、文化、思想皆处于重建探索,包装作为国计民生的晴雨表,在特殊时代的影响之下具有特殊的表现内涵,同时包装设计的演变与国家的发展和文化的变迁有关.本文以"十七年"时期的化妆护肤品包装为例,从品类转向、材质更新、视觉变化等方面探究新中国成立初期我国包装设计的早期发展,并分析在物质形式单一的经济条件下,包装如何通过多样的视觉表达来形塑特定时期的社会功能与情感功效,为现代包装的形式塑造与价值传递提供借鉴范式.
A Study on the Packaging Design and Causes of Cosmetic and Skincare Products During the"Seventeen Years"Period
The"Seventeen Years"is a relatively special historical period after the establishment of the People's Republic of China.In the context of the transformation of the old and new societies,the country's politics,economy,culture,and ideology are being explored for reconstruction.Packaging,as a barometer of the national economy and people's livelihood,has special expressive connotations under the influence of the special era.At the same time,the evolution of packaging design reflects the difficult process of founding a country and cultural reshaping.This article takes the packaging of cosmetics and skincare products during the"Seventeen Years"period as an example,exploring the early development of packaging design in China in the early days of the founding of the People's Republic of China from the perspectives of category shift,material updates,and visual changes.It also analyzes how packaging can shape specific social functions and emotional effects of a specific period through diverse visual expressions under the economic conditions of a single material form,providing a reference paradigm for the shaping of modern packaging form and value transmission.

"Seventeen years"packaging of cosmetics and skincare productspackage design

隆梅、郭欢

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湖南工业大学,湖南 株洲 412007

"十七年" 化妆护肤品包装 包装设计

湖南省研究生科研创新项目(2023)

CX20231111

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(3)
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