Application of Packaging Design of Agricultural Products under the Background of Rural Revitalization—Take Peach Blossom Rice Packaging of Yu County as an Example
China is the largest agricultural country in the world and Chinese government has issued many policies to promote and support the development of its agriculture.The development of agriculture under the background of the implementation of rural revitalization strategies can promote the sales of regional agricultural products and drive the development of local industrial culture and local economy.The support of policies gives a chance to the vigorous development of Zhangjiakou,Hebei Province.This paper,with the design of peach blossom rice packaging of Yu County as an example,explores the necessity of packaging of agricultural products under the background of rural revitalization and the current development situations of peach blossom rice packaging of Yu County.Besides,specific implementation plans are also made by combining local paper-cut culture,green design concept with Gongrice packaging design.These measures can enhance brand values of peach blossom rice in Yu County,promote agriculture and brand culture and lay a solid foundation for the development of local areas.