Traditional Domestic Animation IP in the Brand Packaging Design Transformation
In order to explore the design transformation of traditional domestic animation IP in brand packaging,this paper adopts the method of analysis and research,taking the traditional domestic animation IP as an example,analyzes its design and transformation principles and design and transformation path,to provide reference for the innovation of brand packaging design.The results show that in the process of design and transformation,inheriting classics,focusing on the transformation of IP original design,innovation and integration are the important principles of design and user experience.In the path of design and transformation,this paper proposes four key steps,including the selection of design elements,the transformation of stories,the design transformation of character images and the integration and transformation of cultural elements.
domestic animationIPbrandpackaging designfusion and transformation