首页|非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例

非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例

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黄梅挑花作为湖北省黄梅县非物质文化遗产,具有独特的地域特征和艺术价值.黄梅荷叶茶历史悠久,是黄梅县当地的特色产品.本文对黄梅挑花装饰艺术进行分析,将黄梅挑花的艺术形式运用到黄梅荷叶茶的包装设计中,旨在探索出一条将非遗文化与地方特产相结合的包装设计方法,为助力乡村振兴和弘扬非物质文化寻求新的路径.
A Study on The Packaging Design of The Intangible Cultural Heritage Huangmei Tiaohua For Local Specialties—Taking Huangmei Lotus Tea as an Example
As the intangible cultural heritage of Huangmei County,Hubei Province,the cross-cut of Huangmei has its unique regional characteristics and artistic value.Huangmei lotus tea is a local characteristic product in Huangmei County with a long history.This paper will analyze the decorative art of yellow plum cross-cut,and apply the art form of yellow plum cross-cut to the packaging design of yellow plum lotus tea.The purpose is to explore a packaging design method that combines regional intangible cultural heritage with regional specialties,and seek a new path to help rural revitalization and carry forward intangible culture.

Intangible cultural heritageYellow plum cross-cutYellow plum leaf teapackaging design

王子豪

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云南艺术学院,云南 昆明 650000

非遗 黄梅挑花 黄梅荷叶茶 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(3)
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