首页|非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例

非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例

A Study on The Packaging Design of The Intangible Cultural Heritage Huangmei Tiaohua For Local Specialties—Taking Huangmei Lotus Tea as an Example

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黄梅挑花作为湖北省黄梅县非物质文化遗产,具有独特的地域特征和艺术价值.黄梅荷叶茶历史悠久,是黄梅县当地的特色产品.本文对黄梅挑花装饰艺术进行分析,将黄梅挑花的艺术形式运用到黄梅荷叶茶的包装设计中,旨在探索出一条将非遗文化与地方特产相结合的包装设计方法,为助力乡村振兴和弘扬非物质文化寻求新的路径.
As the intangible cultural heritage of Huangmei County,Hubei Province,the cross-cut of Huangmei has its unique regional characteristics and artistic value.Huangmei lotus tea is a local characteristic product in Huangmei County with a long history.This paper will analyze the decorative art of yellow plum cross-cut,and apply the art form of yellow plum cross-cut to the packaging design of yellow plum lotus tea.The purpose is to explore a packaging design method that combines regional intangible cultural heritage with regional specialties,and seek a new path to help rural revitalization and carry forward intangible culture.

Intangible cultural heritageYellow plum cross-cutYellow plum leaf teapackaging design

王子豪

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云南艺术学院,云南 昆明 650000

非遗 黄梅挑花 黄梅荷叶茶 包装设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(3)
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