非遗文化黄梅挑花对地方特产的包装设计研究——以黄梅荷叶茶为例
A Study on The Packaging Design of The Intangible Cultural Heritage Huangmei Tiaohua For Local Specialties—Taking Huangmei Lotus Tea as an Example
王子豪1
作者信息
- 1. 云南艺术学院,云南 昆明 650000
- 折叠
摘要
黄梅挑花作为湖北省黄梅县非物质文化遗产,具有独特的地域特征和艺术价值.黄梅荷叶茶历史悠久,是黄梅县当地的特色产品.本文对黄梅挑花装饰艺术进行分析,将黄梅挑花的艺术形式运用到黄梅荷叶茶的包装设计中,旨在探索出一条将非遗文化与地方特产相结合的包装设计方法,为助力乡村振兴和弘扬非物质文化寻求新的路径.
Abstract
As the intangible cultural heritage of Huangmei County,Hubei Province,the cross-cut of Huangmei has its unique regional characteristics and artistic value.Huangmei lotus tea is a local characteristic product in Huangmei County with a long history.This paper will analyze the decorative art of yellow plum cross-cut,and apply the art form of yellow plum cross-cut to the packaging design of yellow plum lotus tea.The purpose is to explore a packaging design method that combines regional intangible cultural heritage with regional specialties,and seek a new path to help rural revitalization and carry forward intangible culture.
关键词
非遗/黄梅挑花/黄梅荷叶茶/包装设计Key words
Intangible cultural heritage/Yellow plum cross-cut/Yellow plum leaf tea/packaging design引用本文复制引用
出版年
2024
NETL
NSTL
万方数据