The Opportunities and Challenges of Product Packaging Design and Advertising Design in The Digital Age
With the advent of the digital age,product packaging design and advertising design are facing unprecedented changes,and digital technology provides designers with a broader space for innovation.This paper first introduces the impact of the digital age on the packaging design and advertising design industry,and then in-depth analysis of the opportunities and challenges brought by digital technology for these two fields,and through practical case analysis,shows the results achieved by successfully responding to challenges and making full use of opportunities for product packaging design and advertising innovation,and its impact on the industry.
digital ageproduct packaging designadvertising design