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数字时代下产品包装设计与广告设计的机遇与挑战

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随着数字时代的到来,产品包装设计和广告设计面临着前所未有的变革,数字技术为设计师提供了更广阔的创新空间.本文首先介绍了数字时代对包装设计和广告设计行业的影响,然后深入分析了数字技术为这两个领域带来的机遇与挑战,并通过实际案例分析,展示了成功应对挑战并充分利用机遇,进行产品包装设计和广告创新所取得的成果,及其对行业的影响.
The Opportunities and Challenges of Product Packaging Design and Advertising Design in The Digital Age
With the advent of the digital age,product packaging design and advertising design are facing unprecedented changes,and digital technology provides designers with a broader space for innovation.This paper first introduces the impact of the digital age on the packaging design and advertising design industry,and then in-depth analysis of the opportunities and challenges brought by digital technology for these two fields,and through practical case analysis,shows the results achieved by successfully responding to challenges and making full use of opportunities for product packaging design and advertising innovation,and its impact on the industry.

digital ageproduct packaging designadvertising design

邓春雷

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广西理工职业技术学校,广西 南宁 510000

数字时代 产品包装设计 广告设计

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(3)
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