中国近现代上海广告艺术元素内涵及价值研究
Research on The Connotation and Value of The Elements of Shanghai Advertisement Art in Modern China
胡宏鑫1
作者信息
- 1. 哈尔滨师范大学国际美术学院,黑龙江 哈尔滨 150080
- 折叠
摘要
上海作为中国近现代的经济和文化中心,其广告业的发展具有举足轻重的地位.自 19世纪中叶开埠以来,上海的广告业经历了从传统纸质媒体到现代数字媒体的转变.在这个过程中,上海广告艺术也吸收了各种文化元素,形成了独特的风格.本文首先阐述了上海在中国近现代广告业中的地位与影响,介绍了近现代上海广告的艺术元素内涵与其应用,并对近现代上海广告的价值进行研究,以期为现代广告业的发展提供参考.
Abstract
Shanghai,as the economic and cultural center of modern China,plays an important role in the development of its advertising industry.Since its opening in the mid-19th century,Shanghai's advertising industry has undergone a transformation from traditional paper media to modern digital media.In this process,Shanghai advertising art also absorbed various cultural elements and formed a unique style.This paper first expounds the status and influence of Shanghai in China's modern advertising industry,introduces the connotation and application of artistic elements in modern Shanghai advertising,and studies the value of modern Shanghai advertising in order to provide reference for the development of modern advertising industry.
关键词
上海/广告艺术/价值研究/艺术元素/产品包装Key words
Shanghai/advertising art/value research/artistic element/product packaging引用本文复制引用
基金项目
黑龙江省艺术科学规划项目(2023B118)
出版年
2024
NETL
NSTL
万方数据