Research on The Connotation and Value of The Elements of Shanghai Advertisement Art in Modern China
Shanghai,as the economic and cultural center of modern China,plays an important role in the development of its advertising industry.Since its opening in the mid-19th century,Shanghai's advertising industry has undergone a transformation from traditional paper media to modern digital media.In this process,Shanghai advertising art also absorbed various cultural elements and formed a unique style.This paper first expounds the status and influence of Shanghai in China's modern advertising industry,introduces the connotation and application of artistic elements in modern Shanghai advertising,and studies the value of modern Shanghai advertising in order to provide reference for the development of modern advertising industry.