This study explores the integration of digital media art and tourism product packaging based on the needs of rural revitalization.Research has found that digital media art can enhance the visibility,interactivity,and fun of tourism products,helping to enhance rural tourism customer flow and brand image.This article proposes three key strategies for integrating digital media art into tourism products,including design,production,and marketing,and elaborates on relevant cases.This study believes that the integration of digital media art and tourism product packaging is a new promotion model for rural revitalization,which can increase the dissemination of rural cultural connotations and customs,thereby enhancing the influence of rural revitalization.
rural revitalizationdigital media artproduct packaging
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