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传统文化元素在文创产品中的设计运用

The Use of Traditional Cultural Elements in The Design of Cultural and Creative Products

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本文以探寻传统文化元素应用于文创产品中的意义及方法,设计一系列蕴含传统文化元素的文创产品为目的,通过应用象征性符号、运用传统色彩、融入传统文化内涵的方法,设计蕴含传统文化元素的插画,并应用在文创产品中,从而实现传统文化元素与现代产品的相互融合.文创产品不仅是一种新的产品形式,更是一种文化交流和传播的媒介.传统文化元素与文创产品相结合,既可以使得文创产品更加具有文化内涵,又促进了文化的传播,可以达到双赢.
The purpose of this paper is to explore the significance and methods of applying traditional cultural elements to cultural and creative products,and to design a series of cultural and creative products containing traditional cultural elements.Through the application of symbolic symbols,traditional colors and traditional cultural connotations,illustrations containing traditional cultural elements are designed and applied in cultural and creative products,so as to realize the mutual integration of traditional cultural elements and modern products.Cultural and creative products are not only a new form of products,but also a medium for cultural exchange and communication.The combination of traditional cultural elements and cultural and creative products can not only make cultural and creative products more cultural connotation,but also promote the spread of culture,which can achieve a win-win situation.

traditional cultural elementscultural and creative productsdesign application

李莹洁、陆婷婷

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湖南师范大学,湖南 长沙 410012

传统文化元素 文创产品 设计运用

2024

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ISSN:
年,卷(期):2024.(3)
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