The purpose of this paper is to explore the significance and methods of applying traditional cultural elements to cultural and creative products,and to design a series of cultural and creative products containing traditional cultural elements.Through the application of symbolic symbols,traditional colors and traditional cultural connotations,illustrations containing traditional cultural elements are designed and applied in cultural and creative products,so as to realize the mutual integration of traditional cultural elements and modern products.Cultural and creative products are not only a new form of products,but also a medium for cultural exchange and communication.The combination of traditional cultural elements and cultural and creative products can not only make cultural and creative products more cultural connotation,but also promote the spread of culture,which can achieve a win-win situation.
traditional cultural elementscultural and creative productsdesign application