Cooperation Model Between Emerging Brands and Time-Honored Brands—Take Luckin Coffee as an Example
With the intensification of competition between brands in the market and the constant change of consumer demand for brands,the future trend of brands has become the focus of public attention.This paper takes Luckin Coffee as an example to explore the relationship between emerging brands and traditional brands.Through the investigation and research of Luckin coffee brand,the future trend of emerging brands and the direction of packaging design in cooperation with traditional brands are expounded.The research finds that brand design and brand innovation are the key factors for the future development of brands,and strengthening the connection between emerging brands and traditional brands is also a top priority.
NETL
NSTL
万方数据
