An Analysis on the Application of English Font in Packaging from the Aesthetic Perspective
Packaging design is the combination and extension of the form of information transmission and artistic meaning.This paper analyzes the application of English fonts in packaging from an aesthetic perspective,based on the aesthetic power generated by the evolution of English font form,analyzes the specific performance of current Chinese and English fonts in packaging from three perspectives of information space,visual rhythm and emotional atmosphere,and discusses the creative methods and design principles of Chinese and English fonts in packaging design under the background of cultural integration.It provides theoretical and practical reference for designers in the new era of heavy information processing environment.
NETL
NSTL
万方数据
