基于情感化理论的婚庆产品包装设计研究
Research on Packaging Design of Wedding Products Based on Emotionalization Theory
陈宝菁1
作者信息
- 1. 哈尔滨职业技术学院,黑龙江 哈尔滨 150001
- 折叠
摘要
近年来,婚庆产品包装设计作为一种重要的文化教育传播形式,备受人们关注.本研究基于情感化理论,以提升人们的消费体验和情感需求为目标,对婚庆包装设计进行了深入探讨.本文采用文献综述和案例分析的研究方法,系统地总结了情感因素在婚庆包装设计中的理论基础和应用方式.研究结果表明,情感因素不仅能增强婚庆产品与顾客的情感连接,更能够提升品牌价值和市场竞争力;揭示了情感化理论在婚庆产品包装设计中的重要价值和研究意义,以期为相关设计从业者提供有益的借鉴和启示.
Abstract
In recent years,the packaging design of wedding products,as an important form of cultural and educational communication,has attracted much attention.Based on the theory of emotionalization,this study aims to improve people's consumption experience and emotional needs,and deeply discusses the wedding packaging design.This paper uses literature review and case analysis to systematically summarize the theoretical basis and application of emotional factors in wedding packaging design.The results show that emotional factors can not only enhance the emotional connection between wedding products and customers,but also enhance brand value and market competitiveness.This paper reveals the important value and research significance of emotionalization theory in the packaging design of wedding products,in order to provide useful reference and enlightenment for relevant design practitioners.
关键词
婚庆产品包装设计/情感化理论/消费体验/情感需求/品牌价值Key words
wedding product packaging design/theory of emotionalization/consumption experience/emotional needs/brand value引用本文复制引用
出版年
2024
NETL
NSTL
万方数据