Research on Packaging Design of Wedding Products Based on Emotionalization Theory
In recent years,the packaging design of wedding products,as an important form of cultural and educational communication,has attracted much attention.Based on the theory of emotionalization,this study aims to improve people's consumption experience and emotional needs,and deeply discusses the wedding packaging design.This paper uses literature review and case analysis to systematically summarize the theoretical basis and application of emotional factors in wedding packaging design.The results show that emotional factors can not only enhance the emotional connection between wedding products and customers,but also enhance brand value and market competitiveness.This paper reveals the important value and research significance of emotionalization theory in the packaging design of wedding products,in order to provide useful reference and enlightenment for relevant design practitioners.
wedding product packaging designtheory of emotionalizationconsumption experienceemotional needsbrand value
NETL
NSTL
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