Research on the Application of Design Thinking in Packaging Design—Taking"Shanxi Impression"Packaging Design as an Example
Based on the theoretical explanation of design system thinking,this paper analyzes the important application value and specific operation method of design thinking in packaging design by combining the series of"Shanxi Impression"package design.Through the comparison and experiment of design methodology,we can find that design thinking,as a strategic and global thinking mode,runs through the whole process of market research,design conception and product production.Based on this,design thinking can be used to link consumers and manufacturers,define the design core,reconstruct product value,prototype proofing test and truly observe the reaction of the test subjects,etc.,to open up all aspects of design,production and consumption,emphasize the whole chain to inject originality and service design consciousness,and then increase the added value of products and enhance the competitive advantage of enterprises.
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