Design and Application of Hunan Huayao Cultural Elements in the Packaging of Longya Lily Products
Huayao cross-stitch is a unique handicraft handed down among the Yao women in Huxingshan,Longhui County,Hunan Province.The Yao people are called"Hua Yao"because of the gorgeous cross-stitch on the women's tube skirts.Based on the aesthetic characteristics and cultural connotation of Huayao cross-stitch in Hunan Province,this paper analyzes the pattern,color,cultural connotation and implication of Huayao cross-stitch,and discusses the current situation of the packaging design of Longya lily agricultural special products in the local Yao nationality area.The value of the cross-stitch pattern is analyzed,and the feasibility of the Huayao cross-stitch pattern in the packaging design of agricultural special products is analyzed.On this basis,it is proposed that the active application of Huayao cross-stitch pattern is an important way to inherit intangible cultural heritage under the new development pattern concept,and highlighting the regional culture is the new development trend of agricultural special product packaging design.
Huayao cross-stitchintangible cultural heritageLongya lilypackaging design
NETL
NSTL
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