插画艺术在产品包装设计中的视觉传达研究
Research on Visual Communication of Illustration Art in Product Packaging Design
李炜玮1
作者信息
- 1. 福州工商学院,福建 福州 350000
- 折叠
摘要
在当下的市场中,产品包装设计是至关重要的一个环节,因为它可以影响消费者的购买意愿.插画艺术作为一种形象表现方式,被越来越多地应用于产品包装设计中,但其在产品包装设计中的视觉传达研究相对较少.本研究深入探究插画艺术在产品包装设计中的视觉传达原理和应用效果,通过实验研究和案例分析验证其影响力,以期能够从理论和实践两方面为产品包装设计提供有益的参考.
Abstract
In the current market,product packaging design is a crucial link,because it can influence the purchase intention of consumers.As a kind of image expression,illustration art is more and more applied in product packaging design,but its visual communication in product packaging design is relatively less studied.This study deeply explores the visual communication principle and application effect of illustration art in product packaging design,and verifies its influence through experimental research and case analysis,with a view to providing useful references for product packaging design from both theoretical and practical aspects.
关键词
插画/包装设计/视觉传达Key words
illustration/packaging design/visual communication引用本文复制引用
出版年
2024
NETL
NSTL
万方数据