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公共关系视角下月饼过度包装设计伦理思考

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本文从公共关系视角,深入探讨人与人、人与物、人与社会之间不同的关系,并进一步将这些关系引申到月饼包装设计上.月饼作为一种具有文化象征的食品,其包装设计不仅体现了商家对消费者的尊重和关怀,还反映了社会对资源、环境、伦理道德等方面的关注.通过对月饼包装设计的伦理思考,可以更好地理解公共关系在其中的作用和价值.
Ethical Considerations on the Design of Excessive Packaging for Mooncakes from the Perspective of Public Relations
From the perspective of public relations,this paper deeply discusses the different relationships between people,people and things,people and society,and further extends these relationships to the packaging design of mooncakes.Mooncake as a cultural symbol of food,its packaging design not only reflects the merchant's respect and care for consumers,but also reflects the community's concern for resources,environment,ethics and other aspects.Through the ethical consideration of mooncake packaging design,we can better understand the role and value of public relations in it.

mooncakepackaging designexcessive packagingpublic relations

汪宇涵

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云南师范大学,云南 昆明 650500

月饼 包装设计 过度包装 公共关系

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(4)
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