服务设计理念下乡村旅游品牌设计实践研究——以垫江明月山乡村旅游品牌为例
Research on Rural Tourism Brand Design Practice under the Concept of Service Design—Taking Dianjiang Mingyue Mountain Rural Tourism Brand as an Example
康楠1
作者信息
- 1. 重庆艺术工程职业学院,重庆 402560
- 折叠
摘要
乡村旅游作为一种新兴的旅游形式,受到人们的青睐.服务设计理念强调以用户需求为核心,通过提供优质、个性化的服务体验增强品牌影响力和用户忠诚度、促进地方旅游产业.本文以垫江县乡村旅游品牌设计为例,在服务设计理念下,深入挖掘当地独特的山水资源和底蕴深厚的山水文化,以实现乡村振兴,带动明月山地区乃至垫江县的旅游产业的发展.
Abstract
Rural tourism,as a new form of tourism,is favored by people.The service design concept emphasizes the core of user needs,enhances brand influence and user loyalty by providing high-quality and personalized service experience,and promotes the local tourism industry.This paper takes the rural tourism brand design of Dianjiang County as an example,and under the concept of service design,deeply excavates the local unique landscape resources and profound landscape culture,so as to realize rural revitalization and drive the development of tourism industry in Mingyueshan and even Dianjiang County.
关键词
服务设计理念/乡村旅游/垫江县/明月山/品牌设计/包装设计Key words
service design concept/rural tourism/Dianjiang County/Mingyue Mountain/brand design/package design引用本文复制引用
基金项目
重庆市教委科学技术研究计划(2022)(KJQN202215202)
出版年
2024
NETL
NSTL
万方数据