Research on Rural Tourism Brand Design Practice under the Concept of Service Design—Taking Dianjiang Mingyue Mountain Rural Tourism Brand as an Example
Rural tourism,as a new form of tourism,is favored by people.The service design concept emphasizes the core of user needs,enhances brand influence and user loyalty by providing high-quality and personalized service experience,and promotes the local tourism industry.This paper takes the rural tourism brand design of Dianjiang County as an example,and under the concept of service design,deeply excavates the local unique landscape resources and profound landscape culture,so as to realize rural revitalization and drive the development of tourism industry in Mingyueshan and even Dianjiang County.
service design conceptrural tourismDianjiang CountyMingyue Mountainbrand designpackage design
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