构成主义美学元素在包装设计版式中的应用研究
Research on the Application of Constructivism Aesthetic Elements in Packaging Design Layout
史丹琦 1张予阳1
作者信息
- 1. 西安培华学院,陕西 西安 710130
- 折叠
摘要
包装视觉文化传播与版式设计思维已经随着新技术的改革渗透到了生活的各个层面,通过视觉美学元素对视觉文化的深刻解构,可以实现包装版式设计的再组织化、再包装化和再视介化形态.本文通过分析构成主义美学元素的"多元化"思维观念,实现与现代消费文化的科技升华;通过研究包装消费群体的个性化体验、交互式审美和人性化追求,促使包装产品日常生活审美化的递接实现,对包装版式设计提出新的视觉美学要求.
Abstract
Packaging visual culture communication and layout design thinking have penetrated into every level of life with the reform of new technologies.Through the profound deconstruction of visual culture by visual aesthetic elements,packaging layout design can be reorganized,repackaged and re-visualized.By analyzing the"pluralistic"thinking concept of constructivism aesthetic elements,this paper realizes the technological sublimation with modern consumer culture;By studying the personalized experience,interactive aesthetic and humanized pursuit of packaging consumer groups,the aestheticization of daily life of packaging products is promoted and new visual aesthetic requirements are put forward for packaging layout design.
关键词
构成主义/美学元素/包装设计/版式设计Key words
constructivism/aesthetic elements/package design/format design引用本文复制引用
基金项目
西安培华学院课程思政教学改革研究项目(2023)(PHKCSZ202329)
出版年
2024
NETL
NSTL
万方数据