Analysis of Packaging Design and Teaching Research Based on Purchasing Psychology
This paper focuses on the psychological behavior of consumers in consumption decision-making,analyzes the relationship between purchasing psychology and consumer culture,classifies and integrates consumer needs,discusses the internal connection between packaging design and purchasing behavior,and discusses the phenomenon of contemporary product consumption culture,as well as the similarity between future consumption structure and creative cultural consumption.From the perspective of packaging diversification,this paper analyzes the differences in consumption cognition caused by packaging form differences and design styles,and analyzes the impact of consumer heterogeneity and perceived utility on consumer behavior.This paper analyzes the problems existing in the current packaging design teaching,and puts forward the targeted teaching methods,aiming at improving the teaching structure and training students to understand the consumer psychology,so as to create the packaging design with market competitiveness.
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