Research on the Application of Heilongjiang Regional Cultural Elements in the Packaging of Tourism Cultural and Creative products
This study takes Heilongjiang Province as the object to explore the application strategy of regional cultural elements in the packaging design of tourism cultural and creative products.This paper first summarizes the regional cultural elements,then analyzes the characteristics of tourism cultural and creative product packaging design,and finally reveals the integration and innovation methods of these cultural symbols in tourism cultural and creative product packaging design through the in-depth analysis of Heilongjiang regional cultural resources.The research shows that integrating regional cultural elements into the packaging design of tourism cultural and creative products can not only enhance the cultural connotation and market competitiveness of the products,but also help to promote the development of regional economy and cultural inheritance.
regional cultural elementstourism cultural and creative productspackaging designHeilongjiangdesign strategies
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