Research on Packaging Design of Cultural and Creative Brand Based on Sanjiang Dong Peasant Painting Art
Sanjiang Dong peasant painting,which is listed in the intangible heritage protection list of Guangxi Zhuang Autonomous Region,is an intuitive manifestation of the folk art of Sanjiang Dong and an important carrier of the folk culture of Sanjiang Dong.In this paper,the analysis and interpretation of Sanjiang Dong peasant painting art is helpful for the public to understand the daily production and life of Sanjiang Dong people and social customs and culture.Applying the visual language of Sanjiang Dong peasant painting art to the packaging design of Sanjiang Dong cultural and creative brand can not only spread and develop the traditional folk culture of Sanjiang Dong,but also strengthen the self-confidence building of Sanjiang Dong culture and provide a concrete and feasible practice path for the revitalization of Sanjiang Dong villages.
Sanjiang Dong peasant paintingpackaging designcultural and creative brandnongenetic inheritance
NETL
NSTL
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