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缂丝在包装设计中的运用

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缂丝具有独特的审美特征和艺术特点.本文以缂丝艺术特征为切入点,分析其与包装设计结合的可能性.缂丝在包装设计中的应用具有传播本土传统文化和地域特色、实现语言交流、带动经济发展的价值.笔者从时代性、审美性、跨界合作性等多个方向分析缂丝在包装设计中的应用,以期开创包装设计发展的新路径,符合当下审美并帮助缂丝传播其文化,拓宽受众,实现双赢效果.
The Application of Kesi in Packaging Design
Gesi has unique aesthetic and artistic characteristics.This paper takes the characteristics of Kesi art as the starting point to analyze the possibility of its combination with packaging design.The application of Kesi in packaging design has the value of spreading local traditional culture and regional characteristics,realizing language exchange and driving economic development.The author analyzes the application of Kesi in packaging design from multiple directions such as epochal,aesthetic and cross-border cooperation,with a view to creating a new path for the development of packaging design,conforming to the current aesthetic and helping Kesi to spread its culture,broaden its audience and achieve win-win results.

Kesipackage designtraditional handicraftIntangible cultural heritage

杜文颉、刘蓓蓓、刘新月

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苏州科技大学,江苏苏州 215000

缂丝 包装设计 传统手工艺 非物质文化遗产

2022年江苏省研究生科研与实践创新计划项目

SJCX22 1533

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(5)
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