Gesi has unique aesthetic and artistic characteristics.This paper takes the characteristics of Kesi art as the starting point to analyze the possibility of its combination with packaging design.The application of Kesi in packaging design has the value of spreading local traditional culture and regional characteristics,realizing language exchange and driving economic development.The author analyzes the application of Kesi in packaging design from multiple directions such as epochal,aesthetic and cross-border cooperation,with a view to creating a new path for the development of packaging design,conforming to the current aesthetic and helping Kesi to spread its culture,broaden its audience and achieve win-win results.
Kesipackage designtraditional handicraftIntangible cultural heritage