Packaging Design of Agricultural and Sideline Products Based on Regional Cultural Elements—Taking Kiwifruit in Shibadong Village of Hunan Province as an Example
In the context of the national strategy of precise poverty alleviation and rural revitalization,this paper proposes the packaging design with the regional characteristics of Shibaodong Village cultural elements,in order to enhance the brand influence of Shibaodong Village,improve brand awareness,customer trust,promote consumption,and thus promote rural revitalization.The author uses field investigation and case analysis to analyze the kiwifruit in Shibaodong village,and designs the kiwifruit packaging with regional characteristics.
regional cultural elementskiwifruitpackaging designShibadong Village
NETL
NSTL
万方数据
