Research on the Innovation of Ningling Pear Packaging Design from the Perspective of Localization
Objective To study the innovative packaging design of Ningling pear based on the concept of packaging design and the local elements of localization.Methods By analyzing the core elements of rural localization packaging design,the existing problems of Ningling pear packaging design were investigated and analyzed.Results The author put forward the strategy of diversified packaging design according to pear varieties,integrating Ningling dialect into the packaging design after visualization,and using the form of digital illustration of Ningling gourd to present the innovative packaging design of Ningling pear in local.Conclusion The innovative design of Ningling pear packaging is an important way to balance the protection and innovation of local culture,connect the current consumers,further promote the farming culture of Ningling and help the revitalization of rural culture of Ningling.
localizationrural cultural revitalizationNingling crisp pearpackaging design