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在地化视角下宁陵酥梨包装设计创新研究

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目的 基于包装设计概念以及在地化要素,进行宁陵酥梨包装创新设计研究.方法 通过分析乡村在地化包装设计核心要素,调研分析当前宁陵酥梨包装设计存在的问题.结果 提出根据酥梨品种进行多样化的包装设计,在酥梨包装设计中融入视觉化后的宁陵方言,将宁陵葫芦烙画用数字插画的形式表现在包装设计中等宁陵酥梨在地化包装创新设计的策略.结论 对宁陵酥梨包装进行创新设计,是平衡乡土文化的保护与创新,连接当下消费者,进一步弘扬宁陵农耕文化以及助力宁陵乡村文化振兴的重要路径.
Research on the Innovation of Ningling Pear Packaging Design from the Perspective of Localization
Objective To study the innovative packaging design of Ningling pear based on the concept of packaging design and the local elements of localization.Methods By analyzing the core elements of rural localization packaging design,the existing problems of Ningling pear packaging design were investigated and analyzed.Results The author put forward the strategy of diversified packaging design according to pear varieties,integrating Ningling dialect into the packaging design after visualization,and using the form of digital illustration of Ningling gourd to present the innovative packaging design of Ningling pear in local.Conclusion The innovative design of Ningling pear packaging is an important way to balance the protection and innovation of local culture,connect the current consumers,further promote the farming culture of Ningling and help the revitalization of rural culture of Ningling.

localizationrural cultural revitalizationNingling crisp pearpackaging design

刘莹

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河南工业贸易职业学院,河南郑州 450053

在地化 乡村文化振兴 宁陵酥梨 包装设计

河南工业贸易职业学院2024年度校级科研课题

2024KY031

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(5)
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