首页|国风数字插画在包装设计中的应用研究

国风数字插画在包装设计中的应用研究

扫码查看
随着数字化时代的到来,国风数字插画在包装设计中得到了越来越广泛的应用.本文探讨国风数字插画在包装设计中的应用,分析其优势和挑战;通过详细介绍食品、化妆品、礼品、酒水饮料等产品类型,阐述国风数字插画如何为包装增添文化内涵和艺术价值.此外,还强调了根据产品特点和目标受众选择合适的国风数字插画元素与风格的重要性.该研究旨在为包装设计师提供灵感和指导,以创造更具吸引力和个性化的包装设计,同时传播和弘扬中国传统文化.
Research on the Application of Chinese Style Digital Illustrations in Packaging Design
With the advent of the digital age,national style digital illustration has been more and more widely used in packaging design.This paper discusses the application of national style digital illustration in packaging design,analyzes its advantages and challenges;Through the detailed introduction of food,cosmetics,gifts,drinks and beverages and other product types,elaborated the national style of digital illustration how to add cultural connotation and artistic value to the packaging,in addition,also emphasized the importance of choosing the appropriate national style of digital illustration elements and styles according to product characteristics and target audience.The study aims to provide inspiration and guidance for packaging designers to create more attractive and personalized packaging designs while disseminating and promoting traditional Chinese culture.

Chinese styledigital illustrationpackaging designtraditional culture

刘波、王帆、窦青青、杨佳辉

展开 >

兰州工商学院,甘肃兰州 730030

国风 数字插画 包装设计 传统文化

2023年甘肃省高等学校创新基金项目2024年甘肃省教育厅高校教师创新基金项目

2023B-4082024B-433

2024

绿色包装

绿色包装

ISSN:
年,卷(期):2024.(5)