Research on the Application of Chinese Style Digital Illustrations in Packaging Design
With the advent of the digital age,national style digital illustration has been more and more widely used in packaging design.This paper discusses the application of national style digital illustration in packaging design,analyzes its advantages and challenges;Through the detailed introduction of food,cosmetics,gifts,drinks and beverages and other product types,elaborated the national style of digital illustration how to add cultural connotation and artistic value to the packaging,in addition,also emphasized the importance of choosing the appropriate national style of digital illustration elements and styles according to product characteristics and target audience.The study aims to provide inspiration and guidance for packaging designers to create more attractive and personalized packaging designs while disseminating and promoting traditional Chinese culture.
Chinese styledigital illustrationpackaging designtraditional culture